Educate candidates about a key topic whilst positioning yourself and your organisation as an industry expert. This type of content enables you to engage with your target audience on a live audio platform, get access to registrants’ data and continue the conversation with a post webinar article, social media discussion or even a live Q&A.
Pre:
- Kick-off meeting with careers editor to discuss key themes, topics and speakers
- 4-week campaign to drive registrations, utilising social media, content and email marketing
- Conference call to discuss presentations and structure of webinar
- Speakers to provide Powerpoint slides on their agreed topic two weeks out
- Rehearsal one week prior to the webinar
During:
- Audio-based webinar
30-60 minutes of live or pre-recorded content, positioning you as an authority on the theme / topic being discussed - Webinar chaired by careers editor
All speakers to be in one room if possible – but can be done remotely
Questions and engagement from the live audience
Post:
Details of each of the registrants sent to the partner
Webinar hosted on-demand for 6 months
A write-up can be incorporated (requires additional investment)