Disclosure & Barring Service – Haymarket Mediatoolkit

Client: Disclosure & Barring Service

Employer Branding Masterclass

We worked with the Disclosure & Barring Service (DBS) to build their employer brand, position the organisation as a great place to work and encourage people to apply for a HR role at the company.

We conducted an interview with the DBS’ chief people officer to offer insider insight into what it’s like to work there and what kind of people they’re looking for. We also partnered with the DBS on a sponsored webinar – an employer branding masterclass where the DBS speaker discussed how to identify opportunities to develop employer branding and how to overcome barriers.

We promoted the content through the People Management Jobs and PM Insight websites, and their email and social media channels.

Key outcomes:

Kate Sullivan, previously Senior Resourcing Manager, DBS

“We were looking to showcase our employer brand and attract the right HR professionals to come and work for us. From one article on PM Jobs we were able to engage with almost 500 candidates and communicate our team culture in a powerful way in order to attract people who are passionate about making a difference. Moreover, the PM Jobs employer branding masterclass we sponsored was a perfect platform to position the DBS as a great place to work whilst educating other organisations on how to develop their employer brand and overcome barriers. As a result of the campaign we received more than 150 high quality job applications from strong HR candidates and we’re very pleased with the overall outcomes.”

Kate Sullivan, previously Senior Resourcing Manager, DBS

“We’re very pleased with the overall outcome.”

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