One Health Lewisham – Haymarket Mediatoolkit

Client: One Health Lewisham

Employer Branding Campaign

We worked with One Health Lewisham (OHL) on a multi-channel recruitment marketing campaign to raise its profile as a great employer that offers flexible portfolio career opportunities and to drive applications to its GP and nurse vacancies.

We featured a Q&A article interview with Dr Rachel Forgan at OHL on GP Jobs and a summary version on GP Online offering insider insight into what it’s like to work at One Health Lewisham and the flexible GP roles it’s recruiting for.

We created an online job advertisement and bespoke employer profile on our GP Jobs site to attract GPs and nurses to OHL’s vacancies. We used email and social media marketing, including a bespoke careers email, to promote the campaign to our database of top GP candidates.

Glass Mill Leisure Centre, Loampit Vale, Lewisham

Key outcomes:

Aaron Hamilton, Head of Operations, One Health Lewisham

“We worked with Haymarket to raise One Health Lewisham’s employer brand amongst GP and nurse practitioners and to drive applications to our vacancies. The Q&A article, recruiter profile and job ad they created for us formed a powerful combination of content pieces that communicated our flexible portfolio career opportunities and enabled us to offer insider insight into what it’s like to work with us. We were able to utilise GP Jobs and GP Online’s vast network to attract the interest of more than 40 GPs and we’re delighted with the results.”

Aaron Hamilton, Head of Operations, One Health Lewisham

“We’re delighted with the results.”

← Previous