According to data from Haymarket Business Media’s job sites, the new year is a peak time to recruit, with 22% more job applications made on the sites in January 2019 than the average over 12 months. The number of job views also saw a 21% spike in January.* It’s a trend we’ve seen year-on-year, which […]
According to data from Haymarket Business Media’s job sites, the new year is a peak time to recruit, with 22% more job applications made on the sites in January 2019 than the average over 12 months. The number of job views also saw a 21% spike in January.*
It’s a trend we’ve seen year-on-year, which confirms that, for organisations looking to hire top talent, January is a prime time to actively advertise your jobs and target jobseekers who are looking to land their next role.
With that in mind, here are three reasons to invest in your recruitment advertising at the start of the year:
- Get more bang for your buck: As more jobseekers apply for jobs in January than any other month, you’re more likely to successfully find your ideal candidate when you actively advertise this month. In addition, you could grab a good deal through recruitment sites offering discounts in their version of the ‘January sales’.
- Take advantage of new year’s resolutions: A YouGov poll in December 2017** revealed that the seventh most popular new year’s resolution is to ‘get a new job’. This is yet another reason to not only target active jobseekers but also those who are open to new opportunities even if they’re not actively looking.
- Refresh your employer brand: The new year is a time when many people are reviewing their career goals; why not also use this time to review your employer brand and communicate the unique opportunities you offer? Even if your ideal candidate is not actively jobseeking, they will be more open to new opportunities and could be persuaded if the right opportunity comes along.
Interested in finding out more about how Wonderful Workplaces can help you make the most of the peak recruitment season? Email wonderfulworkplaces@haymarket.com to arrange a meeting or phone call to discuss your needs.
* Source: Madgex Insights, 1 November 2018 – 31 October 2019
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Jennifer Jackson is the senior content editor for Wonderful Workplaces, helping organisations attract and retain top talent through content, research and events. She has over 12 years experience in HR communications and also manages commercial careers content across Haymarket Business Media’s print and online publications, including Campaign, PRWeek, Third Sector, Horticulture Week, People Management Jobs and Planning Jobs.
